EASM One for Higher Education

The AI front desk for your university.

EASM One sits over the systems you already run and answers applicants, students, parents, faculty and leadership in their own language, at any hour.

Start a project How it works

Trusted by

Salim Habib UniversityKarachi
Karachi Institute of Economics and TechnologyKarachi

Why it matters

For a university, every unanswered question has a cost.

For most universities, enrolment is the income everything else depends on. Yet the moments that decide it, a question at midnight, a call at lunchtime, a form left half-filled, are exactly the moments when nobody is there to answer.

Applicants
They decide fast, and elsewhere.
A prospective student asks several universities the same question. The first clear answer can decide where she applies, and it rarely comes from an office that closed at five.
Marketing
Paid leads go cold.
Budgets buy enquiries on Facebook, Google and Instagram. Half-filled forms are skipped, complete ones wait in a queue, and the cost of every lead is spent either way.
Admissions season
The peak overwhelms every team.
Thousands of questions arrive in a few weeks, by phone, on WhatsApp and at the counter. No team can be staffed for the peak, so calls and messages go unanswered.
Students
They expect answers, not office hours.
A generation raised on instant messaging will not queue for a fee voucher or wait days for an email. Service is now part of a university's reputation.
Staff
Skilled people spend the day on repeats.
Counsellors, registrars and accounts staff answer the same questions every semester, instead of the cases that need their judgement.
Leadership
Decisions wait for reports.
How many applicants are missing documents? Which campaign brought students? The data sits in the systems, and the report takes days.

And all of it has to happen under the rules. Student records are sensitive, and boards, regulators and parents expect every answer to be accountable.

How EASM One is governed

What EASM One is

The AI layer over the systems your university already runs.

People ask in plain language. EASM One checks who is asking, answers from your own records with the source, and completes the routine task that follows. When a case needs a person, it hands it over with the full context.

People ask

Applicants
Parents
Students
Faculty
Staff
Leadership

On the channels they already use

Website chat
WhatsApp
Phone and landline
Front-desk kiosk
Staff apps

EASM OneConnect · Check · Act

Your systems, in place

SIS · PeopleSoft
ERP · SAP
HRMS
LMS · Moodle
Library · Koha
Admissions CRM
PBX · landlines
Policies

See all integrations

It answers with evidence.
Every answer comes from your approved records and documents, and shows its source: the system and record, or the document, section and page.
It acts within your rules.
It is agentic: like your best member of staff, it checks the right records, follows your rules, finishes the task and tells you what it did. Within the permissions you give it, and logged.
It hands over to people.
When a case needs judgement, it goes to the right person with the conversation and the record attached. Nobody asks twice.

What it is not

Not another ERP. It works over the systems you already paid for. Nothing is migrated.
Not a replacement for your people. It takes the routine work so they can take the rest.
Not a chatbot reading a script. It reads your live records and your current policies.

The languages your students speak

English
Urdu اردو
Punjabi پنجابی
Sindhi سنڌي

It replies in the language the person uses, and follows them when they switch mid-conversation. Arabic is on the roadmap.

داخلے کی آخری تاریخ کیا ہے؟

What is the last date for admission?

Across the student lifecycle

From the first enquiry to graduation.

One assistant follows the student through every stage, and serves the staff and leadership behind each one.

Enquiry
Programme fit, fees, eligibility and deadlines, answered at any hour. Every new lead is called while the interest is still there.
Is there still time to apply for BS Computer Science?
Yes. Fall applications close on 15 August. I can start your application now.
Admissions policy · Fee schedule 2026
Application
Document status, missing papers and deadlines, with reminders that go out without anyone chasing.
Which documents are still missing from my application?
Only your intermediate transcript. You can upload it here; the deadline is 20 August.
Admissions CRM
Studies
Timetables, attendance rules, assignment deadlines, results and the library, each scoped to the student asking.
What is the minimum attendance to sit the final exam?
75% of scheduled classes. Below that, you can apply to the Dean for condonation within seven days.
Examination Policy 2025 · §4.2, p. 6
Fees and finance
Payment status, instalments and fee queries, checked against policy and sent to Accounts with the record attached.
I paid my hostel fee but the portal still shows it unpaid.
I can see your payment, not yet matched. I've opened a ticket with Accounts and attached your receipt reference.
Finance system · Ticket #4821
Staff and faculty
Policies, circulars, HR questions and course records for the people who run the university, for staff only.
How many days of annual leave do I have left?
You have nine days left this year. The leave policy and the request form are linked here.
HRMS · HR Policy 2026
Leadership
Live answers for deans, registrars and the Vice Chancellor, from the systems themselves. No report request, no waiting.
How many BBA applicants are still missing documents?
38 of 212. Reminders have gone to all 38.
Admissions CRM · synced 4 min ago

Illustrative conversations, based on how EASM One works in production. Names and figures are examples, not client data.

Admissions, lead generation and marketing

Every lead you paid for, called while it still cares.

Universities spend heavily to generate enquiries, then lose them to delay. EASM One calls each lead the moment the form arrives, even a half-filled one, on your own phone lines and many calls at once. Each enquiry becomes a qualified, recorded conversation, at a fraction of what you paid for the lead.

Hundreds of lead cards in rings around a funnel, each being called at once

01 · Calls
The moment the form arrives.
From your university's own phone lines and landlines. One number takes many calls at once, in and out, so no lead waits for a free counsellor.
02 · Qualifies
Like a good counsellor.
A natural conversation in English, Urdu, Punjabi or Sindhi: the programme, what they studied and what is holding them back. Every call is recorded and transcribed.
03 · Follows up
Until the applicant replies.
Every lead is scored and followed up on WhatsApp, SMS and email. By morning, your team has a warm list instead of a cold one.

Ayesha

Voice AI assistant · university admissions

Recorded · 1:32

Ayesha
Assalam o alaikum, Hira! I'm Ayesha, the university's voice AI assistant. You just started a Pharm-D form. Are you interested?
Hira
Oh, yes! Definitely. I just didn't have my documents.
Ayesha
No problem! What did you study in intermediate?
Hira
Pre-medical.
Ayesha
Then you can apply for Pharm-D! I'll WhatsApp you the list of documents right now.

What Ayesha learned

Interested
Studied pre-medical
Documents list sent on WhatsApp

Warm · ready for a counsellor

The call was in Urdu, shown here in English. Illustrative.

And leadership sees which campaigns become enrolments

Director of Admissions · Monday morning

Which campaign brought the most completed applications this month?

The Pharm-D open day campaign on Meta: 64 enquiries, 29 applications, 17 completed. It also had the lowest cost per completed application.

Enquiries64
Applications29
Completed17

Campaign data · Admissions CRM · Illustrative

Phone lines and the front desk

The phone is still where families decide.

Parents call at lunchtime, after hours and all at once during admissions. Every unanswered call can be a lost admission. EASM One answers your existing PBX lines and landlines, so no call goes to voicemail and every conversation is on record.

Answers in four languages
On the phone lines you already have, in English, Urdu, Punjabi and Sindhi.
Transfers and books
Routes to the right extension, or books a campus visit straight into the calendar.
A voice kiosk at reception
Visitors ask at the front desk and get directions, forms and queue numbers.
Every call on record
A recording, a transcript and a summary with a next step, in your CRM.

A telephone handset connected through a line interface to a voice processing unit.

Inbound call, 1:10 p.m. · every admissions line busyIllustrative

Inbound call, 1:10 p.m. · every admissions line busyIllustrative

Your PBX
SIP · RTP
Telephony bridge
AI voice worker

How it works

Connect. Check. Act.

Three steps sit behind every answer and every action, whichever channel the question arrives on.

01
Connect
Integrations read from your systems of record and your document libraries, through APIs or read-scoped database access. Nothing is migrated and nothing is replaced.
- PeopleSoft
- SAP
- HRMS
- Moodle
- Koha
- CRM
- PBX
- Policies
02
Check
Every question carries the identity and role of the person asking. A student sees their own record. A dean sees their faculty. Leadership sees the whole university.
Ayesha KhanStudent · BBA, year 3
- Her fee voucher, Fall 2026Visible
- Her results, Spring 2026Visible
- Another student's voucherHidden
- Faculty payrollHidden
- Admissions pipelineHidden
Shows 2 of 5 records: only what she is allowed to see.
03
Act
EASM One answers from your approved sources and cites them. It updates records, books visits, opens tickets, routes cases and follows up. When a case needs a person, it hands it to your team.
Task
“Can I pay my fee in two instalments?”
1. Checked the fee policy · two instalments allowed
2. Checked the student account · voucher due 10 September
3. Created an instalment request · sent to Accounts
4. Replied to the student · on WhatsApp
5. Saved to the audit log · for staff review

Inside EASM One

What happens between a question and its answer.

Seven layers, each there for a reason your leadership and your IT team will ask about.

01
Where people ask
Channels
The same assistant, and the same answer, on every channel your university already uses.
- Website chat
- WhatsApp
- Phone lines and landlines
- Front-desk voice kiosk
- Staff apps
02
Who is asking
Identity and access
Every question carries the identity and role of the person asking, from your single sign-on. Roles and permissions are set per source.
- Single sign-on
- A student: their own record
- A dean: their faculty
- Leadership: the whole university
03
What needs to happen
The agent
It understands the question in four languages, works out the steps, checks them against your rules and uses the right tool for each one. Where your rules ask for a confirmation, it asks.
- Read a record
- Create a request
- Book a visit
- Open a ticket
- Route to a person
- Follow up
- Call a lead
04
What your systems know right now
Integrations
Live, read-scoped access to your systems of record through their APIs or databases. Nothing is copied into a new system, and each answer shows how fresh its data is.
- PeopleSoft
- SAP
- HRMS
- Moodle
- Koha
- Admissions CRM
- PBX
- synced 4 min ago
05
What your institution has written down
The knowledge library
Policies, circulars, handbooks, the prospectus, web pages and curated institutional facts, managed in one library (CIMS). Documents keep their structure, so answers cite the section and page, and a new version replaces the old one.
- Headings and sections
- Tables
- Versions
- Review schedule
- Staff and public views
06
How the answer is written
The AI model
Semantic and keyword search find the best passages from your approved sources, and rank them. Only those passages reach the AI model, from a provider chosen and approved with your IT team. It writes the answer and cites the source. It is never trained on your data, and when the context is not enough, the case goes to a person.
- Semantic + keyword search
- Ranked passages
- Citation on every answer
- No training on your data
- Hand-off when unsure
07
What happened, and how well
Audit and analytics
Every answer, action and configuration change is logged for review. Support tickets, calls and the admissions funnel show up in dashboards.
- Audit log
- Ticket owners and clocks
- Call recordings and transcripts
- Campaign to enrolment

All of it runs where you decide.

Your own servers
Your private cloud
EASM Clouds

Data residency in Pakistan today

Integrations

Works with the systems your university already runs.

EASM One reads from your systems of record through their APIs or read-scoped database access, and acts only where your rules allow. Your records stay where they are.

PeopleSoft
SAP
Moodle
Koha
HRMS
SIS
CRM
PBX
and your own

Student information system
PeopleSoft Campus Solutions, or your own SIS
Enrolment, registered courses, timetables, results and holds, each scoped to the person asking.
ERP and finance
SAP, or your finance system
Fee vouchers, payments and dues, with instalment requests and tickets for Accounts.
Human resources
Your HRMS, for staff and faculty
Leave balances, HR policies and staff circulars, answered for staff only, by role.
Learning management
Moodle, or your LMS
Assignment deadlines, course announcements and each student's own grades.
Library
Koha, or your library system
Whether a book is available, what a student has on loan and when it is due back.
Admissions CRM
Your admissions or enquiry CRM
Leads, applications and missing documents, with scoring, reminders and lead calls.
Phone system
Your PBX and landlines, over SIP
Inbound and outbound calls, transfers, bookings, recordings and summaries.
Documents and policies
Handbooks, prospectus, policies, circulars, website
Answers cited to the document, section and page, always from the current version.
Identity
Your identity provider
Single sign-on, so the roles and permissions you already manage apply to every answer.

Built your own system?

Many universities run an in-house SIS or portal. If it has an API or a database, it can usually be integrated with read-scoped access, agreed with your IT team.

Ask about your systems

The integrations your university needs are confirmed with your IT team during discovery. Product names belong to their owners.

Everyone on campus

One assistant. Each role sees only what it should.

What changes for each person, from the applicant to the Vice Chancellor.

Applicants and parents
An answer at 2 a.m., in their language, and a call the moment the form arrives.
Students
Fees, results, timetables, the library and hostel, on WhatsApp instead of at a counter.
Faculty
Policies and course records with the page they came from, without searching through PDFs.
Admissions and marketing
Every lead called, scored and followed up, and a warm list every morning.
Registrar, exams and accounts
Fewer repeated questions, and every case arriving with its record, an owner and a clock.
Front desk and reception
Phones and visitors handled, so the team can look after the people in front of them.
Leadership
One question, one number, from live systems. Decisions no longer wait for reports.
IT
Single sign-on, roles per source and audit logs, on infrastructure you choose. Nothing migrated.

The products in the deployment

Start with one product. Add more as you grow.

EASM One for Universities combines our product line. Support and Calling during admissions season are the most common start.

EASM Support
Every conversation, lead and ticket in one place.
- Website chat, WhatsApp and calls in one inbox.
- Hand-off to staff with the conversation and the record.
- Every case has an owner, a due time and a status.
- Questions the assistant could not answer, answered once.
Learn more about EASM Support
EASM Calling
A dialer, AI call campaigns and phone lines that answer.
- Calls every new lead, including Meta Lead Ads, within the hours you set.
- Hands qualified applicants to a counsellor with a summary.
- Answers your phone lines in four languages and transfers calls.
- A dialer for your team, on the phone system you have.
Learn more about EASM Calling
EASM Forms
One form, filled on a link, in a chat or on a call.
- Admission inquiry, campus visit and event forms in your brand.
- Filled on a link, in the website chat, on WhatsApp or on a call.
- Every response updates the applicant's record.
- CNIC and other sensitive answers sealed and masked.
Learn more about EASM Forms
EASM Knowledge
The source behind every answer.
- Every answer cites the document, section and page.
- Feeds from your website, LMS and student system.
- Reviewed before it is used, and kept current after.
- Staff-only circulars stay with staff.
Learn more about EASM Knowledge
EASM Ask
Your own records, asked in your own words.
- Inside the student portal, signed in with the university account.
- Grades, classes, fees and deadlines, read live.
- Policy answers with the source.
- Each student sees only their own record.
Learn more about EASM Ask
EASM Kiosk
A front desk that knows who is expected.
- Greets visitors at the main entrance in four languages.
- Issues passes and tells the host the visitor has arrived.
- Finds the right office and person.
- Books and starts campus tours.
Learn more about EASM Kiosk

Trust and governance

Built for institutions that answer to boards, regulators and parents.

Student and staff records are sensitive, and every answer about them has to be accountable. EASM One is designed so your IT team can sign it off: where it runs, who sees what, how answers are grounded and what is recorded.

A guarded boundary with one orange connection to a console.

Where it runs
On your own servers, in your private cloud, or on EASM Clouds. Data residency in Pakistan today.
Who sees what
Roles and permissions per source, and single sign-on with your identity provider.
Grounded answers
From your approved sources, not the open internet, with a citation on every answer.
Every action recorded
Audit logs for answers, actions and configuration changes, ready for review.
No training on your data
We never train AI on your records, your documents or your conversations.
Clear about the AI model
Answers and search indexing use an AI provider chosen with your IT team, on agreed data terms. Only the selected passages reach the model.

The impact

More applicants. Lower costs. A better experience.

What leadership can expect to see change, in numbers the university already tracks.

The impact board from the film: more applicants, lower costs and a better experience

More applicants
Every enquiry answered and every lead called.
Day and night, handed to your team as a qualified lead.
Lower costs
Routine work handled.
Your people focus on the work that needs them, and marketing is spent on what works.
A better experience
One place to ask.
The same answer on every channel, in the language each person speaks.

What changes, in an example university

An example with assumed figures, not a forecast

Answers available at any hour
Because admissions never closes, and every call is picked up.
Today
27%
With EASM One
98%
Questions solved without waiting
Because students simply ask, in their own language, instead of clicking through menus.
Today
15%
With EASM One
62%
Enquiries answered within a minute
Because EASM One replies the moment they ask, and calls back anyone who asks for a call.
Today
30%
With EASM One
90%
Enrolments traced to their source
Because leadership finally sees which marketing brings students.
Today
30%
With EASM One
70%

How we start

Start with one department. Expand when the value is proven.

Usually admissions. A written timeline before any work begins, results you can measure, and no commitment to more until you have seen them.

Leadership presentation
45 minutes with your leadership team, a live demo on your own use case and a free AI readiness review.
Discovery
Which systems and integrations, which questions, which department first. A written timeline for the first products, before any work starts.
Implementation
EASM integrates your systems and sets up your rules and roles.
Go-live
One or two products in one department, with measured results.
Expand
More products and more departments, once the value is proven.

Questions

Straight answers before the presentation.

Does EASM One replace our SIS, ERP or CRM?
No. It integrates with the systems you already run, through APIs or read-scoped database access, and works over them. Nothing is migrated and nothing is replaced.
Does it integrate with PeopleSoft, SAP, Moodle or Koha?
Yes. EASM One integrates with systems like these through their APIs or read-scoped database access, and with your HRMS, SIS, CRM and phone system the same way. The integrations your university needs are agreed with your IT team during discovery.
We built our own SIS. Can you integrate with it?
Usually, yes. If it has an API or a database, it can be integrated with read-scoped access, agreed with your IT team.
Can it call our admission leads?
Yes. It calls each lead the moment the form arrives, even a half-filled one, on your own phone lines and many at once. Every call is recorded and transcribed, and the warm leads are on your team's list by morning.
Which AI model does it use?
A model from an AI provider chosen and approved with your IT team during deployment, on agreed data terms. For each answer it receives only the selected passages from your sources, it cites them, and it is never trained on your data.
Does it replace our staff?
No. It takes the routine questions and tasks, and hands every case that needs a person to the right member of your team, with the conversation and the record attached.
Which languages and channels?
English, Urdu, Punjabi and Sindhi today, with Arabic on the roadmap. People can ask on your website, WhatsApp, your phone lines and landlines, a voice kiosk at the front desk, and internal apps for staff.
What happens when it doesn't know the answer?
It answers only from your approved sources and cites them. When the context isn't enough, it hands the case to a person instead of guessing.
How long does it take to go live?
It depends on which systems are involved. We agree a written timeline for the first products during discovery, before any work starts.

Talk to EASM

See EASM One answer your university's own questions.

01A reply within one working day
02A 45-minute session with your team, in person or online
03A written scope before any work starts

Prefer to write? sadiq@easm.co

Your university already has the systems. EASM One makes them work as one.

Tonight, another applicant will ask. Make sure your university answers.

Start a project Watch the film · 5:16