EASM Calling
A dialer for your team, AI call campaigns for every lead, and phone lines that always answer.
Explore EASM CallingFrom first visit to the outcome your team confirms.
Consented website tracking, campaign performance and a funnel that ends at the outcome your team confirms, whether that is an enrolment, an appointment or a sale, so you can see what your spend actually produces.
In plain words
What EASM Marketing is, and what changes for you.
- What it is
- Marketing measurement that follows each person from the ad or visit that brought them to the outcome your team records, across the website, chat, forms and calls.
- Who uses it
- Marketing, admissions or sales, and leadership.
- What changes for you
- You stop judging campaigns by clicks, and you can move spend to what produces confirmed results: enrolments, appointments or sales.
The problem today
Leadership sees campaign spend and results, but not the path between them. Ad platforms report clicks, and the outcomes that matter are recorded somewhere else.
One conversation
The Director of Admissions, Monday morning
An illustrative example of how EASM Marketing works. Names and figures are examples, not client data.
- Director of Admissions: Which campaign brought the most completed applications this month?
- EASM: The Pharm-D open day campaign on Meta: 64 enquiries, 29 applications, 17 completed. It also had the lowest cost per completed application. (Source: Campaign data · Admissions records)
Capabilities
What EASM Marketing does, day to day.
In the product
Consent first
no visit is tracked until the visitor agrees, under a consent policy you control
01
Consented website tracking
Visits, sources and journeys on your website, under a consent policy you control.
02
Campaign performance
Channels, campaigns, ad sets, ads, keywords and landing pages, with spend from Meta and Google.
03
Funnel and yield
Your own stages, such as enquiry, application, admission and enrolment, by programme, intake and campaign.
04
Outcomes your team confirms
Results come from what your team records, not from what an ad platform estimates.
05
One person across channels
A visit, a chat, a form and a call by the same person are joined into one journey.
- Website tracking starts only after the visitor consents, under a consent policy you control.
- Results come from what your team records, never from an ad platform's estimate.
- Conversion data reaches only the ad platforms you enable, and only for consented visitors.
- Tracking records stay in your EASM deployment, under the retention rules you set.
Inside the product
How the pieces connect.
EASM Marketing
One journey, from the first visit to the confirmed result
How tracking works
Every visit and result recorded once, with consent
Works with
EASM Marketing and the rest of the product line.
Every EASM product runs on EASM One, so they share sign-in, people, knowledge and audit. Use one, or combine them.
EASM Forms
One form, filled on a link, in a chat or on a call, with every answer landing where your team works.
Explore EASM FormsEASM Support
Every conversation, lead and ticket in one place, with the assistant answering first.
Explore EASM SupportDeployed in
Where EASM Marketing runs.
EASM One for Universities
Applicants, students, faculty and leadership answered at any hour, in their own language, across admissions, academics and the front desk.
Explore the deployment for UniversitiesEASM One for Hospitals
Patient calls, messages, registration and reception for hospitals and clinics, handled on every line at once.
Explore the deployment for HospitalsEASM One for Enterprises
Customers and employees talking to your systems in plain language, across every branch and every channel.
Explore the deployment for Enterprises