EASM Support
Every conversation, lead and ticket in one place, with the assistant answering first.
Explore EASM SupportA dialer, AI call campaigns and phone lines that answer.
Your team calls from a dialer in the browser. The assistant calls every new lead, including those from Meta Lead Ads, qualifies them and hands the right ones to a counsellor. Inbound calls are answered at any hour, on the phone system you already have.
In plain words
What EASM Calling is, and what changes for you.
- What it is
- Calling for your organisation in one product: staff calls from a dialer, outbound campaigns the assistant places, and inbound lines the assistant answers and transfers.
- Who uses it
- Admissions and sales teams, counsellors, reception, and everyone who calls you.
- What changes for you
- New leads are called the same day, no call goes unanswered at lunch or after hours, and you can see which calls became applications.
The problem today
Leads from ads wait days for a first call. Phone lines ring unanswered at lunch, after hours and all at once during admissions. Nobody can see which calls became applications.
One conversation
A campaign call, transcribed
An illustrative example of how EASM Calling works. Names and figures are examples, not client data.
- EASM: Assalam-o-alaikum, this is the admissions assistant calling from the university. You asked about the BBA programme on Instagram yesterday. Is this a good time for two minutes?
- Applicant: Yes, I wanted to know about the fee and the entry test.
- EASM: The entry test is on 14 December, and the fee schedule depends on your intake. A counsellor can walk you through both. Shall I ask Ms. Hira to call you this evening at 6?
- Applicant: Yes, 6 is fine.
- EASM: Done. Ms. Hira will call you at 6 p.m. I'm also sending the fee schedule to your WhatsApp now. (Source: Call summary saved · lead qualified)
Capabilities
What EASM Calling does, day to day.
What to expect
Same day
the first call to every new lead, within the calling hours you set
01
A dialer for your team
A keypad, a headset and a call log in the browser, on your own phone lines. Every call is recorded against the person.
02
AI call campaigns
Lists of people the assistant calls within the hours you set, with retries, from uploaded lists or straight from Meta Lead Ads.
03
Qualified leads to a counsellor
The assistant qualifies each person and books a counsellor call in the right department, with the summary attached.
04
Inbound lines that always answer
The assistant answers in English, Urdu, Punjabi and Sindhi, answers from your sources and transfers to an extension when a person is needed.
05
On the phone system you have
EASM connects to your existing exchange through a small bridge your IT team installs. Your numbers and extensions stay as they are.
06
From list to application
A calling report shows who was listed, called, reached and qualified, and how many applied, by campaign, source and counsellor.
- The assistant says it is an assistant at the start of every call, and transfers to a person whenever asked.
- Campaign calls are placed only within the hours you set, and never to numbers on your do-not-call list.
- Callers are told when a call is recorded, and every recording is kept against the person under your retention rules.
- Your team sees every call summary and can listen to any call.
Inside the product
How the pieces connect.
PBX voice calling
A bidirectional voice path through the telephony bridge
Works with
EASM Calling and the rest of the product line.
Every EASM product runs on EASM One, so they share sign-in, people, knowledge and audit. Use one, or combine them.
EASM Marketing
From first visit to confirmed result: see which campaigns produce applications, appointments or sales, not just clicks.
Explore EASM MarketingEASM Forms
One form, filled on a link, in a chat or on a call, with every answer landing where your team works.
Explore EASM FormsDeployed in
Where EASM Calling runs.
EASM One for Universities
Applicants, students, faculty and leadership answered at any hour, in their own language, across admissions, academics and the front desk.
Explore the deployment for UniversitiesEASM One for Hospitals
Patient calls, messages, registration and reception for hospitals and clinics, handled on every line at once.
Explore the deployment for HospitalsEASM One for Enterprises
Customers and employees talking to your systems in plain language, across every branch and every channel.
Explore the deployment for Enterprises